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This concept is all about supplementing the user’s real, physical world with virtual things, so they appear to coexist in the same environment.

AR brings computer-generated objects into the real world — kind of like how in the movie Space Jam, Michael Jordan can be seen playing basketball with Looney Tunes characters.

Most solutions come with tools for measuring foot traffic, dwell time, and more, enabling retailers to gather data and further get to know their customers and their store. In other words, this is where shoppers head to when they’re ready to pay for their items.

Clienteling involves relationship-building activities such as using CRM software to collect and track customer data, providing personalized shopping experiences, and following up with shoppers in a relevant and timely way.

This refers to a system of payments powered by near field communication (NFC).

Macy’s physical store or to give the customer a seamless experience no matter where they’re shopping.

On top of that, the retailer also factors in social engagement such as blogs and gift registries to further connect with its customers.

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