Suddenly instead of being two people on a date you feel like two friends hanging out.So to make sure you stay in the “date” category by adopting the traditional dating custom of paying for your date.Much of it makes sense – "Don't answer texts or anything else after midnight"; "Don't get wasted on dates"; "Don't relocate because of a guy" – while many chapters, such as "Don't talk too much in the first few weeks", might make the modern woman recoil.The central premise of the Rules is that if a man likes you, he will approach you."They're posting so many mundane status updates that they come across as the opposite of mysterious.A Rules girl is busy and disappears between dates."To help you maintain a more elusive online presence, The New Rules outlines a "blackout period" between 6pm on a Friday and 6pm on a Sunday, during which time no texting, messaging, email or social media updates are allowed.The New Rules: The dating dos and don'ts for the digital generation, (£9.99, Piatkus) published this month, offers their signature sagacious take on the grey area where sex and cyberspace intersect.And it's an important subject to address, given the de-mystification of internet dating and the rise of outlandish digital phenomena such as "sexting".
Here’s the simple answer: If you invite a girl on a date then it’s up to you to take care of her. She may offer to split it, but taking her up on that offer could be dangerous. Because splitting the tab can change the dynamic between you.
Essentially, The New Rules deals with social media and our increased interconnectivity by ignoring it all and pretending humanity was at a comms high around the time Rapunzel was locked up in that tower.
The advice, which ranges from micro-management to maternal instruction, takes the tone of a maiden aunt.
"That is not repressive: that is called self-control and smart, effective behaviour.""We are feminists," adds Fein. We say go ahead and run a marathon and buy a condo and start a new business, just don't chase guys.
It's not good or bad, it just doesn't work."Such is the crisis that constant contact has caused in our consciousness that Fein and Schneider have also created a chart in the new book that will tell you how long to wait before you text a man back (hint: the lag period increases, the older and supposedly wiser you are, and leave at least four hours before replying to man's initial text, whatever your age)."Don't text him back immediately… Never double text," they suggest."If you want more from a guy, give less."It's good advice, written in the vein of now-famous post-Rules guides Why Men Love Bitches and He's Just Not That Into You; each is predicated on creating an epiphany moment in women, when they suddenly understand what it is that men want or need from them.