Alaska Air Group plans to discontinue the Virgin America brand by April 25, 2018.In early 2004, Virgin Group announced its intention to found a United States-based, low-fare airline called "Virgin USA".As a result, Virgin America transported almost 31,000 passengers through Dallas Love Field in the first month, achieving 3.58% market share at Dallas Love Field.Virgin America announced in January 2011 a firm order for sixty new Airbus A320 aircraft, including thirty new Airbus A320neos, that would be delivered starting in 2016, as a formal expansion of an initial commitment made by Richard Branson at the Farnborough Airshow in July 2010.
First Class seats offer 55 inches (1,400 mm) of pitch and are 21 inches (530 mm) wide.
In late October 2011, the airline migrated to Sabre's global distribution system (GDS) that handles reservations, frequent-flier accounts, flight operations data and crew scheduling.
Difficulties with the changeover sparked widespread customer complaints, due to early technical malfunctions surrounding the program.
It was headquartered in the San Francisco Bay Area city of Burlingame, and operated domestic flights to major U. cities, primarily from hubs at San Francisco and Los Angeles as well as a smaller focus city operation at Love Field in Dallas.
The Alaska Air Group acquired Virgin America in 2016, at a cost of approximately billion.