Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.
Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.
e Harmony is another massive player, with 3 million users signed up.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.
The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.
Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.
You can connect with Facebook so getting started is much quicker than with other sites.
Another friend is about to marry the short, bald banker with absolutely no ‘online dating’ message-type chat she met at a party.
As a 5ft 9in glamorous cocktail type who says she hates bankers, she freely admits she’d have swiped right past him on Tinder or blocked him on Match – and he may well have done the same.
Cons: The lengthy survey you must complete before you sign up.
It is 100s of questions long and asks many probing questions about religion and moral views.